* Tech Support: “All right. Now click ‘OK’.”
* Customer: “Click ‘OK’?”
* Tech Support: “Yes, click ‘OK’.”
* Customer: “Click ‘OK’?”
* Tech Support: “That’s right. Click ‘OK’.”
* Customer: “So I click ‘OK’, right?”
* Tech Support: “Right. Click ‘OK’.”

Pause.

* Customer: “I clicked ‘Cancel’.”
* Tech Support: “YOU CLICKED ‘CANCEL’???”
* Customer: “That’s what I was supposed to do, right?”
* Tech Support: “No, you were supposed to click ‘OK’.”
* Customer: “I thought you said to click ‘Cancel’.”
* Tech Support: “NO. I said to click ‘OK’.”
* Customer: “Oh.”
* Tech Support: “Now we have to start over.”
* Customer: “Why?”
* Tech Support: “Because you clicked ‘Cancel’.”
* Customer: “Wasn’t I supposed to click ‘Cancel’?”
* Tech Support: “No. Forget that. Let’s start from the top.”
* Customer: “Ok.”

I spent the next fifteen minutes re-constructing the carefully crafted setup for this lady’s unique computer.

* Tech Support: “All right. Now, are you ready to click ‘OK’?”
* Customer: “Yes.”
* Tech Support: “Great. Now click ‘OK’.”

Pause.

* Customer: “I clicked ‘Cancel’.”

And people wonder why my mouse pad has a target on it labeled “BANG HEAD HERE.”